Email Marketing Service Reviews
A good email marketing campaign can make the difference between success and failure for an Internet marketer… yes you will do well by reading this email marketing service reviews. There’s many providers available with monthly fees but with your potential income to consider, you’ll want to know you’ve picked the right one.
An autoresponder is the software program name that drives the email marketing services engine.
What to Look for in an email marketing service There are some features that need to top your list. No. 1, delivery rate. Your emails were written because you want your customers to read them, therefore they need to make it to their inbox. So the service must provide top notch delivery technology to reach the prospects, while at the same time reducing spam.
This may sound simple enough but you’d be surprised at how the inferior services fail at getting a high delivery rate. My first provider made me lose hundreds of subscribers due to undeliverability issues.
The service also needs to make list management and analysis as easy as possible. You’ll need to review subscribers, read messages, link clicks and historical open rates so you can tweak your messages.
Most email marketing service review writers will focus on one service and try to sell you on its benefits over the others, but I’ll present the industry’s top 3 services.
Aweber
The first email service provider is Aweber. Aweber is very easy to use when it comes to setting up a new campaign, inserting video or audio, and managing your subscribers across multiple lists. The scheduling and sequencing is very simple and straightforward and allows for any number of custom options, including easy broadcasting. Believe me, they have way more options than you’ll probably use, at least for a while.
Tracking and monitoring of your lists is one of the premiere reasons to consider Aweber. On any given day you can analyse impressions, subscriptions, verifications, and click thrus on links you’ve sent out. Aweber’s price point might be slightly higher than Get Response but will drop if paid annually. Should mention they usually have a trial 1st month for $1.
Autoresponse Plus
Both Aweber and Get Response are remotely hosted email marketing services. You pay a monthly subscription fee to use them. Autoresponse Plus on the other hand is a software program that you will install on your own server. As such, you’ll need to pay an upfront cost for the license ($99 for one and $167 for five), but you can then use it forever without paying anything. The value of this software is that you get to customize pretty much everything.
You have full access, which makes importing and using your own external email services very easy. This one is not for me personally as I need and want instant support for things while I’m working… if you’re not tech savvy, might be better to avoid this one, but if you are then this one is the best deal financially speaking. Each license can be installed on one domain, but allows you to have unlimited autoresponders for that domain without paying again.
Get Response
The third email marketing services review I want to touch on is Get Response, which is very comparable to Aweber. Get Response allows the same easy level of customization as Aweber, allowing you to attach documents, audio, or video, copy in messages from any format without extra formatting needed, and ensure delivery on any day of the week, through any email filters. The tracking system is often compared to Google Analytics, which is a good thing, providing a wide array of details about message open rates, subscriptions and more.
It can get a bit complicated, but the tutorials are designed to help there. The pricing is slightly better than Aweber, though it does require a monthly payment of $17.95 to start (it can be lower with quarterly or annual payments).
Email marketing srevices are one of the three services every business owner needs – right after hosting and right before outsourcing.